As mentioned in the previous post, what matters most in achieving social media impact often comes down to the degree to which you can be customer-centric, and what you can do behind the scenes to achieve it. This post will concentrate on the second. Here goes: A smart strategy for achieving connection is to curate [...]
Read MoreSometimes, I just want to figure out what matters most in terms of social media impact. As messages, dire and otherwise, blast my ears, and content consumption line my days, I decided to attend an Inbound Marketing Conference moderated by Chris Brogan in San Francisco. I walked away with two major insights. How to be as [...]
Read MoreScott Kirsner, a social media maverick, wrote a book I’ve just got around to hearing about entitled “Fans, Friends, & Followers: Building An Audience and a Creative Career in the Digital Age, published a year ago. What I liked about it is that he went directly to the source: creative people. He interviewed visual artists, comedians, [...]
Read More