About Working Community

OBJECTIVE

Working Community helps the small business owner/creative professional/community organization make meaningful connection with clients.  The company helps businesses answer their own questions.  For example, what online marketing strategies would be most effective for me, how can I make the most of social media education and implementation, and what is standing in the way of my own progress or launch?

In the social media area, in particular, Working Community helps people to:

• identify what individuals or groups to reach as one begins to participate in online networks
• research where best to begin a dialogue with them
• understand which, among a range of creative options/approaches for engaging those people, makes the most sense to use,
• devise plans for becoming responsive to the interactions that soon take hold while also continuing to develop strategies for getting the word out, and finally,
• go the distance in  setting up social network communities that will make further identification and community affiliation probable.

I’ll help you get clear about your unique proposition, vision and objectives. From there, we’ll get to know the new landscape, devise some strategies, review what’s successful elsewhere related to your industry or project goal, and then (and only then), the tools committed to (the social media mix chosen and implemented) to make something important happen for the whole.

Description of Services

In the broadest sense, what Working Community does is offer hands-on assistance and consultation in:

• Social Media Strategy Development
• Program/Project Management
• Social and New Media Implementation (blog writing, video and visual development, communication plan integration, the “how-to” of email campaigns, webinars and teleconferencing, new media marketing (SEO) and fundraising, e-commerce, and online research
• Effective writing (concept positioning and editing)
• Coaching towards one’s “best fit”

I am interested in developing in you a clear intention which is then made available to people who will benefit, that is, people already pre-disposed toward affiliation and use of your services. Creating outposts for communication using social media may feel uncomfortable and overwhelming at times, but this understanding, over time, will reap rewards. Put innovation, clear communication, and creative possibility in motion, and you’ve got the seeds to grow full-fledged participation and exchange.

Please contact Working Community by email at elichtig@mac.com to discuss your needs for building your online presence.

My Blogs

There is no sense advising anyone unless you are actively involved in similar learning yourself. Currently, I am consulting with several small businesses and am an emerging author of two other blogs besides this one (Creatively Rising offers, by the way, information and coaching for those who want to increase their productivity and visibility — online and off. It is for any creative professional anywhere who wants a snapshot of what others are doing successfully and expand their repertoire of promotional possibilities).

The two other blogs are:

1. Take Me Bay Area eases the way for visitors in other cities and countries to take advantage of creative opportunities in Bay Area neighborhoods.  Via rich and informative mobile tours, those visiting now have an opportunity to feel uniquely supported as they take neighborhood walks, engage in creative neighborhood events, and make art. As involvement increases, special event discounts and opportunities for networking between artists, visitors and the local community will also be made available.

It’s fun to imagine extending this even further. For example, to match local creative communities with their counterparts in other states or abroad. In effect, for a group of individuals to be able to adopt a city and instigate some exchanges that, otherwise, would not take place.

2. Good and Plenty Bay Area highlights exciting creative activities for collaborations and local community connection. It covers neighborhoods largely in San Francisco and in the East Bay.

And I’m collecting information on a third. The Magellan Exchange (not yet ready for prime time) is a shared journal of my own explorations about interesting innovations in exchanges, whether they be individual to organization, city to city or globally-based. It’s mostly written for the curious, already lived traveler who is reflecting on some of the possibilities for cross-cultural participation ahead.