Survey on Mobile Use by Ruder Finn — what’s hot

Ruder Finn’s survey recently unearthed American motivations for mobile use across the country.  What did they find?

Those of use who actively use mobile like immediacy most of all, and it’s because we want to feel socially connected. The tools they were using most included Instant messaging, forwarding emails, content and photos, posting comments on sites, and connecting to people on social networking sites.

Turns out seniors were 18% more likely than the traditional user to use the mobile internet to educate themselves and youth 9% more likely to shop.  52% actually use it to manage finances.