I recently realized that something that has a great appeal to some folks, like location-based sharing, has less relevance and appeal to me — especially when it comes to keeping things in the short term much simpler.
Not sure why that is really, except that I just finished a job where I realized I simply prefer choosing my own influences. The fact that some choices I need to make come recommended seems to matter less when there’s not that compulsive need to check in with others. At times, what you want, you simply already know.
So, when I saw that some mobile services actually encourage you to sign up with companies, brands, and services which you know would already compel your participation, I could see I liked that more. For example, with mobilecoupons.com, you can just put in your area, choose your category of interest, and get deals that way. So, as this post title suggests, I can get offers just on herbal teas. Location-based services has that element of keeping tabs on everyone and keeping you in step with your friends, when that may not be your mindset. May not always be true, but for now, yes.
More and more, I see that companies and brands can easily develop their own private apps, offering up discounts directly to those who have already expressed interest. I could offer up those offers through a privately branded app. I find that simpler too. As a small business, could you see this having appeal to you?
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